A long running frustration for Google advertisers has been the inability to see your quality score over a period of time (E.g. how it has fluctuated over the past month). In AdWords, when you view your quality score, you see the current scores, not the scores for the date range you have chosen. This is especially frustrating when reporting on performance over time or the effect of optimisations on the account.
Enter Doubleclick! A new graph option allows advertisers to see their average quality score down to keyword level. The data reaches as far back as April 2014 so there’s almost a year of data to play with.
This view will enable advertisers to identify peaks in their quality scores, and find the causes for the trends. If a new set of adverts have been created and paused a week later, it will be simple to see if adding/pausing these ads has affected your account positively or not. As with all other graph options, you are still able to overlay a second metric (in this case, the correlation between quality score and CPC/CTR could be interesting) so this data can be viewed in the same way as the existing graph options.
It’s still not possible to view this data within the AdWords interface, although as Doubleclick is owned by Google we can’t exactly accuse them of not offering it at all.
What feature would you like to see introduced by Google?
Pea Pea Sea Digital Consulting 